- Van Freytag, Designer/Director
CORPORATE IDENTITY | WEBSITE DESIGN
Website Design
Website design is a unique field made up of both graphic design and information technology-website development. Without having complete access to both disciplines, a good result for a company or organizations website cannot be achieved.
So, what is a good result?
A good result depends on what you want your customer to do with your website and whether the customer is able and interested enough to do those things.
Is the website going to serve as an online brochure or catalog site, giving your customer a comfortable and easy way to browse through the products/services you offer and direct them where to go in the real world to buy your products or services.
Is it a complete online shop that your organization needs, with a full range of products that can be ordered and purchased using a shopping checkout at the customers fingertips with credit card facilities.
Are you just interested in informing your customer of the who, what, and why of your business, while creating a world wide web presence.
At the end of the day when all your needs are met, the ideal result should lead to customer usability, and customer want-to-use-ability. These are the two most important things.
If your website has a complete credit card facilitated checkout that the average customer finds too complicated to use... your not using your assets wisely.
If your website looks great, but doesn't offer the customer the information or services that they require... again your not getting the most out of your assets.
Divus Design offers a professional service from start to finish, with all website design. We offer consultation on what's really needed on the web by your organization. Achieve a complete result on your budget.
Our designs are individual every time, always complementing your companies corporate identity. We focus on designing for the end user, both your customer and staff:- Make your website useful from the start and offer a website that your customer and staff want to use.
Corporate Identity
This article is about the importance of good Corporate Identity. It's more than just your sales team and the people who answer your telephones that portrays the image of your business.
When not in direct contact with your firm, your customers or potential customers use the impressions in their head of your company.
When we remember something we create a visual image in our mind to categorise it. When it's a company, we remember things about it, such as colours and shapes, patterns and consistencies, this is called corporate identity (usually the Logo and its corporate colours).
So it's usually the corporate look that customers think of when they think of your business, products and your services.
The first impression of your company, for a customer will probably be your logo, which they will use to make assumptions about your business. If your an entertainment or events company and your logo is dull, boring, and been done before then thats the impression they will have of your services. If your an IT company and your logo is sharp swift and technically advanced that's the exact "first" impression your customer will have of your business.
- You know what they say... first impressions last! On the same note Corporate Identities are remembered!.. Particularly well designed ones.
Your Corporate Identity is also an important attraction mechanism. It therefore must look good and be aesthetically pleasing to the customers eye, as well as having a conceptual meaning behind it in accordance with the products and services your business provides.
Your logo must be an easy object for the eyes to pick up and for the brain to remember. This is because if your competitors logo is much easier to remember, the client will remember it first! You'll loose that customer, and probably many more.
Divus Design knows how important Corporate Identity is and our designs reflect that knowledge. We serve our clients with creative and conceptual designs that work well and look good.
We design from scratch every time making your corporate identity, logo, website or advertisements one of a kind. This is important in a competitive market, more so than most would believe.
Most of the time when buying a product or service the decision is made subconsciously and more often than not by the creative side of our brains. Our eyes pick up the easiest shapes and objects to recognize and the most aesthetically pleasing images talk to us the best.
Make your corporate identity number one when it comes to strategically marketing your business.